Louis-Dominic Parizeau

Responsable de l'engagement employé, de la productivité des équipes et ultimement de la profitabilité de l'entreprise.

Champs d'intervention et accomplissements:

- Gestion: 9 équipes (média numérique, marketing de contenu, expérience client, analytics et gestion de projet), coaching et formation des chefs d'équipes.

- Rythme d'exécution: programme d'objectifs trimestriels décliner à l'ensemble de l'organisation, rythme des meetings et outil de gestion de la…

Responsable de l'engagement employé, de la productivité des équipes et ultimement de la profitabilité de l'entreprise.

Champs d'intervention et accomplissements:

- Gestion: 9 équipes (média numérique, marketing de contenu, expérience client, analytics et gestion de projet), coaching et formation des chefs d'équipes.

- Rythme d'exécution: programme d'objectifs trimestriels décliner à l'ensemble de l'organisation, rythme des meetings et outil de gestion de la production.

- Équipe et culture: programme de développement professionnel, grilles d'évaluation, processus onboarding/offboarding et OfficeVibe.

- TI: architecture cloud, gouvernance simplifiée, migration d'un serveur fichiers de 100K+ documents vers Google Drive, système ERP custom supportant l'entrée de temps, la gestion de projet, la facturation, un CRM et des sondages de satisfaction client.

- Analytics d’entreprise: tableaux de bord pour chaque couche de l'organisation, métriques en temps réel de productivité et rentabilité projet.

Hired and managed 3 distinct teams at Xprima Inc (a 150+ employees company composed of Evolio, a Canadian leading provider of online marketing solutions for 800+ car dealerships and Auto123.com, a long-standing automotive shopping & news portal):

- Team 1: Search marketing team in charge of managing 165+ paid search accounts.
- Team 2: Product team in charge of planning, specs and design of applications and website solutions for car dealers.
- Team 3: Corporate communications…

Hired and managed 3 distinct teams at Xprima Inc (a 150+ employees company composed of Evolio, a Canadian leading provider of online marketing solutions for 800+ car dealerships and Auto123.com, a long-standing automotive shopping & news portal):

- Team 1: Search marketing team in charge of managing 165+ paid search accounts.
- Team 2: Product team in charge of planning, specs and design of applications and website solutions for car dealers.
- Team 3: Corporate communications team in charge of branding, advertising and internal sales documents.

Track Record:
- 208% increase in web leads for Evolio in a 3 month push that included Salesforce configuration and 3 product launches (fall 2010).
- 34% increase in page views YoY for Auto123.com over a 6 month period with SEO quick fixes (winter & spring 2011).
- Google Analytics setup which allowed standardized collection, aggregation, reporting and analysis of Evolio's clients performance data. (2012).
- Successful analysis, implementation and change management of Confluence, a company-wide team collaboration software (2012).
- Insourcing of the paid search business unit which led to a 42% increase in revenues and a 45% decrease of direct management costs in the following 6 months (2013).
- New "VO" platform built from the ground up which included the first responsive website solution for car dealers in Canada, a new suite of CMS, vehicle management and lead management web apps. The project which lasted 2 years required a user-centered approach and close agile collaboration with back-end and front-end developers. Dealers on the platform experienced an average 32% increase in traffic and 38% increase in leads YoY (2013).
- Individual custom website and advertising performance dashboards for 300+ dealers which included different data sources and custom metrics. (2013).

Honors:
- Recruit of the year (2010)
- Manager of the year (2011)
- In 2012, two of me direct reports won employee of the year and recruit of the year.

Search marketing consultancy. Paid search campaign set-up & management for SME's & agencies (Opmpros, Media Contacts, TP1, ACL Sécurité, Altitude-Sports, Keennest Productions, etc.)

Channel manager for search engine marketing (SEM), which include Google Adwords, Yahoo Sponsored Search and Microsoft adCenter. Business owner of Google Analytics and the implementation of Omniture SiteCatalyst.

Head of the SEO/PPC department (team of 4). Worked on 100+ search marketing projects including high profile clients such as Ford Canada, Tata Communications (Trueroots.us), Auto123.com, Québec Loisirs, Rogers (Fido) & Uniprix.